Prada 100 Collections
This poster spawned from a conversation about Prada (moreover the fashion industry) linked (through another project) with the number 100. This concept was exploring the idea that every past collection is rendered worthless almost instantaneously, as the next collection is already in development.
Through these seemingly frivolous explorations of fabrics comes an ideal of identity and personality. High fashion brings a certain attitude as its environment for progress, the clothes are just a mere byproduct.
17_webshots02_v2.jpg